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How to Find Out if Your Copywriter is Worth Top-Dollar


If you have the desire to use the internet to make some cash, you'll need a website. That web site has to be well written, most especially if you're hoping it will bring in profits. Unless you are already a copywriter yourself, it's in your best interest to engage the services of someone who is qualified to write the text for your website. An experienced copywriter will generate a lot more cash than you would ever even be able to hope to see if you tried to do all of the writing by yourself. Apparently, however, not every copywriter is the same as every other copywriter. Some copywriters have lots of talent. Some, on the other hand, have no talent but are trying their hand at copywriting as someone told them that online writing would be easy. The following are some ways to help you distinguish the good copywriters from the bad copywriters.

Does the writer have his or her own site? Any copywriter worth hiring is going to have his or her own site that contains a bio, some samples and a resume (and anything else the writer feels like sharing). If the writer doesn't have a site, how can they say they can help you with the one you are building? Examine the copy on this site. If there are lots of mistakes, this is not a good sign.

How well do you respond to the copy on the copywriter's site? This goes beyond the simple finding of grammatical and syntax mistakes. Does the web site copy trigger an emotional response as you are reading it? Are you feeling warmly toward the writer? Does his or her words make you want to go on reading and learn more about the writer? Does it make you eager to employ them as soon as possible? Does the copy make you want to run for the hills? Does it make you furious? All of these are important reactions and you have to heed them.

Research the copywriter's background a bit. Look for reviews on unbiased web sites and online discussion boards. It is apt that the only reviews on the copywriter's site are going to be positive ones. You want to do a search for the writer's name to see if there are any testimonials or reviews on web sites that aren't run by or able to be faked by the writer him or herself. Look closely more info at these reviews. It is wise to ask the compywriter to provide you references as well. Be sure that you follow up and actually get in contact with those references and ask for an honest opinion from them.

It is important to actually read any samples furnished to you by the writer. Ask for more samples than are displayed on the writer's site. This is especially crucial when you're trying to employ a writer who claims to be an expert in a specific subject. If the writing seems like a rewritten Wikipedia article, you need to find another copywriter.

There area lot of ways to dig this figure out whether or not a copywriter is worth hiring. You find this need to do some homework and try to find out more about the writer in terms of his or her integrity, reputation and personal character.